There's a Prime Day Deal on the Best Drugstore Mascara on the Planet

I'm a believer in taking a high-low approach to buying makeup. Although there are some products I'll happily invest in (a designer-brand foundation, for example) there are plenty of gems I've found at the local drugstore. L'Oréal Paris Lash Paradise mascara is one of them. But I'm not alone in my obsession: Since first launching in 2017, Lash Paradise has catapulted to cult-favorite status, selling one tube every five seconds. And now, it's discounted as one of the can't-miss beauty deals for Amazon Prime Day.

Usually $10 for one, Lash Paradise now comes in a limited edition gift set including a tube of lash primer for $11. That's just one dollar more for an additional product!

L'Oreal Paris Lash Paradise Mascara & Lash Primer Limited Edition Gift Set, Give the Gift of Feathery Soft Full Lashes, 1 Kit

L'Oreal Paris amazon.com

$18.99

Here's why you'll thank me if you hit that "add to cart" button:

The mascara has zero clumping.

Even if you use this mascara every damn day, the formula will never get goopy and clump up your lashes. That's thanks to the thick, wavy brush shape with 200 bristles that coats each individual lash while also separating them. The unique brush shape also allows you to get into those tough-to-reach spots like the inner and outer corners of your eyes.

It helps your lashes hold a curl.

I have extremely straight and downcast lashes, and many top-rated curlers have failed me. I've come to the realization that it's likely the heavy mascaras I applied immediately after, which weighed down my lashes and straightened them out. Lash Paradise is light enough to keep the lash curl in place—and it works even better when paired with a lash lift.

Your lashes will have so much volume they look fake.

Someone has literally asked me if I was wearing false eyelashes when I had this mascara on. Me! The girl with the short straight lashes! The formula and brush combo really gives your lashes a lengthening "fan" effect—I personally like to go thicker on the outer corners and line my upper water line with black to make them look even fuller.

The formula is truly black.

Not dark brown. Not deep grey. It is true black, so you can get all the drama.

No smudging.

I've applied this mascara at 9AM and worn it until 9PM with not a flake or dreaded smudge in sight. No panda eyes, no worries.

Kristina Rodulfo Senior Beauty Editor Kristina Rodulfo is the Senior Beauty Editor of ELLE.com—she oversees beauty across ELLE's digital media platforms and is an expert in product testing, identifying trends, and exploring the intersections of beauty, culture, and identity.