Nordstrom's New NYC Flagship Has Everything

When you think of shopping in NYC, you think of elbowing a crowd of tourists in SoHo, or living your best Breakfast At Tiffany's life on Fifth Avenue. Nordstrom is on a mission to bring more shoppers to midtown.

This week, the Seattle-based retail giant opened a 320,000 square-foot women's flagship located just steps from Columbus Circle, Central Park, and most conveniently, its men's store which opened last April. The new space dwarfs its male counterpart with its seven expansive floors where customers can peruse a mix of their favorite brands, among them Dries Van Noten, Comme des Garçons, Givenchy, Saint Laurent, Vince, Ted Baker London, Madewell, Reformation and Topshop. Three different shoe departments feature styles from Gucci, Prada, Christian Louboutin, UGG, Steve Madden, and the retailer's permanent in-house Nordstrom and Nike collaboration. Try them on with champagne in hand courtesy of the Shoe Bar, a handcrafted-cocktail bar on the lower level.

The Nike shop.

Mo Daoud/Nordstrom

[/image]

The Comme des Garçons shop section.

Nordstrom

Beauty needs are met with more than just products: Customers can get their brows done at Anastasia Beverly Hills, blowouts at DryBar, or sculpted cheeks at FaceGym. Augmented reality is utilized for the Lipstick Finder which allows shoppers to try on hundreds of shades virtually before committing to a color. And the Nordstrom Beauty Haven offers a wide range of beauty treatments from manicures to waxing.

Inside the Nordstrom Beauty Haven.

Nordstrom

Plus, there's food! The store's seven bars and restaurants make spending an entire day there more than a little tempting. (Pro-tip for carbo-loading NYC marathon runners: Try all the pastas at Wolf, the first East Coast restaurant from James Beard Award nominee Chef Ethan Stowell located on the second level.)

Not going to be in New York any time soon? Nordstrom's new Perfect Pairs collection—exclusive to the store—is now available on nordstrom.com. It features fashion stars coupled with top brands: Winnie Harlow and Steve Madden, Cleo Wade and Cole Haan, celebrity stylist Leslie Fremar and Birkenstock. Other personalities in the campaign include stylist Shiona Turini, tennis pro Maria Sharapova, and designers Mara Hoffman and Kim Shui.