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How to Wear This Season’s It-Coat

Max Mara Teddy coat

Louis Christopher

It can be so easy to fall into a wardrobe rut as temperatures drop. But resist the urge to rely on safe staples and muted colors, and instead, swap out some of that black and gray for hues that are much brighter and a lot more playful.

Max Mara’s Teddy Bear coat—reimagined this season in five exciting colors—is the outerwear staple your closet needs now. Ahead, how to style the coziest coat you’ll ever own.


YELLOW with denim

A model in a yellow fur coat
Max Mara coat and shirt; Agolde jeans; Reebok sneakers; Jennifer Fisher earrings and rings; Lady Grey ring

Louis Christopher

Dress down the bright yellow coat with a pair of easy vintage jeans and a white button-up. The casual outfit allows your outerwear to have its own moment without feeling too extra. Keep that same laid-back attitude by finishing off with a pair of sneakers.


ROYAL BLUE with all-black

A model in a blur fur coat
Max Mara coat, turtleneck, skirt, and boots; Wolford tights; Agmes earrings; Jennifer Fisher and Lady Grey rings

Louis Christopher

This powerful, royal blue hue is a strong statement on its own. Let it stand out by pairing it with a classic New York City look: head-to-toe black.


IVORY with neutrals

A model wearing a Max Mara Teddy Bear coat
Max Mara coat, turtleneck, skirt, boots, and bag; Alighiere necklace; Pascale James rings

LOUIS CHRISTOPHER

For a super soft effect, wear the ivory Teddy with pieces in the same color family to nail one of this season’s big trends: tonal dressing. Here, it’s worn with a combination of creamy beige, taupe, and camel pieces that create one seamless, chic look.


CORAL with black and white

A model in a red fur coat
Max Mara coat, shirt, turtleneck, skirt, and shoes; Wolford tights; Maria Black earrings; Jennifer Fisher and Lady Grey rings

Louis Christopher

Play down the vibrancy of a coral coat with flat boots and neutrals like a textured gray skirt and white top. Pair it all with black tights for an outfit that looks—and feels—incredibly warm.


TURQUOISE with full monochrome

A model wearing a Max Mara Teddy Bear coat
Max Mara coat, turtleneck, skirt, boots, and bag; Agmes earrings; Jennifer Fisher and Lady Grey rings

LOUIS CHRISTOPHER

Winter whites have nothing on full-body turquoise. Add a jolt of fresh color into your wardrobe by going all-out with a monochromatic look in a very bold hue—accessories included.

Model: Jasmine Daniels; Stylist: Kathy Lee;

Hair: Brian Buenaventura; Makeup: Tracy Alfajora

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